The SEO Toolkit

Google Search Console is the ultimate health dashboard for your website. It shows you exactly how Google sees your site, which keywords are driving your traffic, and alerts you to any technical issues that might be hiding your pages from search results. It’s the first tool every site owner should set up.

Google Analytics is the industry standard for understanding user behavior. While other tools tell you how people found you, Google Analytics tells you what they did once they arrived. Use it to track your most popular pages, measure conversion rates, and see exactly where visitors are dropping off in your sales funnel so you can optimize for growth.

Speed is a search engine ranking factor. Google PageSpeed Insights analyzes your website’s loading time on both mobile and desktop and provides a 'performance score.' More importantly, it gives you a prioritized checklist of technical fixes (eg, compressing images or cleaning up code) to help your site load faster, rank higher, and keep visitors from bouncing.

SEO isn't just about what people are searching for now - it’s about what they’ll be searching for next. Google Trends helps you spot rising topics in your industry, compare the popularity of different keywords, and time your content perfectly to ride the wave of seasonal interests.

Most SEO tools tell you what people are searching for, but AnswerThePublic tells you why. By surfacing the raw questions, fears, and desires people whisper into search bars, it reveals the human intent behind the data. Don't just chase keywords; start answering the questions your audience is actually asking.

Ubersuggest is an all-in-one SEO workstation designed to help you find winning keywords, track your rankings, and spy on your competitors’ top-performing pages. While most professional data is locked behind expensive paywalls, this tool levels the playing field. It forces the question: If the blueprint for your competitor's success is now public, what's stopping you from outgrowing them?

SEO is no longer just about Google; it's about how AI models talk about your brand. LM Arena gives you free, direct access to almost every major Large Language Model (LLM) in existence. It’s a powerful tool for 'Generative Engine Optimization' (GEO) - allowing you to test how different AI models summarize your industry’s data and cite sources in real-time.

Think of this as an X-ray for your website. Screaming Frog crawls your site to find broken links, missing meta descriptions, and duplicate content that might be invisible to the naked eye. It’s the gold standard for technical SEO audits, helping you find and fix errors before Google penalizes you for them.

Large images are the #1 cause of slow websites. This tool uses 'smart lossy compression' to shrink your file sizes by up to 70% without losing quality, ensuring your site stays fast and keeps your PageSpeed score high.